What Does H&M Stand For

Discover the meaning behind the H&M brand name and its impact on the fashion industry. Learn about the history and evolution of this popular retailer.


H&M, the popular fashion retailer, is known for its trendy and affordable clothing. But have you ever wondered what H&M stands for? In this article, we will explore the origins of the name and the brand behind it.

History of H&M

H&M was founded in 1947 by Erling Persson in Sweden. The first store was opened in Västerås, Sweden, under the name ‘Hennes,’ which means ‘hers’ in Swedish. In 1968, Persson acquired the hunting equipment store ‘Mauritz Widforss’ and combined the two to form ‘Hennes & Mauritz,’ or H&M for short.

What Does H&M Stand For?

So, what does H&M actually stand for? The initials H&M represent the merging of the original two stores, Hennes and Mauritz. The name reflects the brand’s heritage and its evolution from a women’s clothing store to a global fashion powerhouse.

H&M Today

Today, H&M is one of the largest fashion retailers in the world, with over 5,000 stores in 74 countries. The brand is known for its fast fashion and collaboration with designers like Versace, Balmain, and Karl Lagerfeld.

Impact of H&M

H&M has had a significant impact on the fashion industry, promoting sustainability and ethical practices. The brand launched its ‘Conscious Collection’ to offer sustainable and eco-friendly clothing options to its customers.


In conclusion, H&M stands for ‘Hennes & Mauritz,’ reflecting the brand’s history and growth over the years. The retailer continues to be a global leader in fashion, offering affordable and trendy clothing for men, women, and children.

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