What Does VRBO Stand For

Discover the meaning of VRBO and how it has revolutionized the travel industry. Learn about its history, evolution, impact, and success in connecting travelers with vacation rental properties.


VRBO, which stands for Vacation Rental By Owner, is a popular online platform that connects travelers with vacation rental property owners. In this article, we will explore the history of VRBO, its evolution, and its impact on the travel industry.

History of VRBO

VRBO was founded in 1995 by David and Lynn Clouse as a way to connect vacation rental property owners directly with travelers. It started as a simple website listing vacation rentals, and over the years, it has grown into one of the largest and most well-known vacation rental platforms in the world.

Evolution of VRBO

In 2006, VRBO was acquired by HomeAway, another vacation rental platform. This acquisition helped VRBO expand its reach and offer more options to both property owners and travelers. In 2015, HomeAway was acquired by Expedia Group, further solidifying VRBO’s position in the vacation rental market.

Impact on the Travel Industry

VRBO has revolutionized the way people book vacation rentals. Instead of relying on traditional hotels, travelers can now choose from a wide range of vacation rental properties on VRBO, ranging from cozy cabins to luxurious villas. This has not only provided travelers with more options but has also given property owners a platform to showcase their properties to a global audience.

Case Studies

One example of VRBO’s impact is a family who used the platform to book a beachfront villa for their vacation. They were able to find a property that suited their needs and budget, providing them with a memorable and comfortable vacation experience. Another example is a property owner who listed their mountain cabin on VRBO and quickly found interested travelers who booked their property, resulting in a steady income stream.


According to a survey, 85% of travelers prefer to stay in vacation rentals over hotels, citing reasons such as more space, privacy, and amenities. VRBO has over 2 million properties listed on its platform, with millions of travelers booking accommodations through the site each year.


In conclusion, VRBO stands for Vacation Rental By Owner, a platform that has transformed the way people book vacation rentals. With its wide range of properties, easy booking process, and secure payment options, VRBO continues to be a preferred choice for travelers looking for unique and comfortable accommodations.

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