What is Reddit?

Discover what Reddit is and how it can benefit your brand. Learn about its engaged community, success stories, and key statistics. Connect with a passionate audience on this popular platform.


Reddit is a social news aggregation, web content rating, and discussion website where registered members can submit content, such as text posts or direct links, and engage in discussions with other users.

How does Reddit work?

Users can create their own boards, called subreddits, to discuss specific topics. They can upvote or downvote content, which helps determine its visibility on the site. The most popular content rises to the top, while less popular content gets buried.

Engagement on Reddit

Reddit is known for its highly engaged community. Users can comment on posts and engage in lively discussions with people from all over the world. This high level of engagement makes Reddit a valuable platform for brands and marketers looking to connect with a passionate audience.

Examples of Reddit success stories

  • Rocket League: The video game Rocket League saw a huge increase in sales after its developers engaged with the Reddit community, taking in feedback and implementing changes based on user suggestions.
  • Wendy’s: The fast-food chain Wendy’s has gained a large following on Reddit by engaging in witty and humorous conversations with users, showing the value of a brand being personable and authentic on the platform.

Statistics on Reddit

Reddit has over 430 million active users, with over 130,000 active communities and over 6 million monthly posts. It is the 18th most popular website in the world, making it a key platform for online engagement.

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