What is SMS

Learn about the power of SMS communication. Discover benefits, examples, and case studies on using SMS for personal and business purposes.


Short Message Service (SMS) is a communication protocol used for sending text messages between mobile phones, tablets, and other devices. It is a popular and convenient way to stay connected with friends, family, and colleagues.

How SMS Works

When you send an SMS, the message is first transmitted to a Short Message Service Center (SMSC) which then forwards it to the recipient’s mobile device. The message is stored in the recipient’s inbox until it is read.

Benefits of SMS

  • Instant Communication: SMS allows for quick and direct communication with others.
  • Cost-Effective: Sending an SMS is more affordable than making a phone call.
  • Reliable: SMS messages are delivered almost instantaneously and have a high open rate.

Examples of SMS Use

Businesses use SMS for marketing campaigns, appointment reminders, and customer service. For example, a retail store may send out promotional offers to customers via SMS. Similarly, healthcare providers can send appointment reminders to patients via text message.

Case Study: SMS Marketing

A study conducted by Mobilesquared found that SMS marketing campaigns have an average open rate of 98%, compared to just 20% for email marketing. This high open rate makes SMS an effective tool for reaching customers and driving sales.

Statistics on SMS

  • Over 6 billion SMS messages are sent every day worldwide.
  • 90% of SMS messages are read within 3 minutes of being received.
  • 75% of consumers are okay with receiving SMS messages from businesses.

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