What is the Meaning of Nudge

Learn about the meaning of ‘nudge’ and how it can influence behavior in a gentle and unobtrusive way. Discover examples, case studies, and statistics on the power of nudges.


When it comes to influencing behavior, the concept of a ‘nudge’ has gained popularity in recent years. But what exactly does it mean?

Definition of Nudge

A nudge is a gentle push or encouragement that influences someone’s choices without restricting their options or imposing any kind of mandate or penalty.

Examples of Nudges

  • Putting fruits at eye level in a cafeteria to encourage healthier food choices
  • Setting default options for organ donation to increase the number of donors
  • Using social norms to encourage energy conservation

Case Studies

One famous example of a successful nudge is the implementation of automatic enrollment in retirement savings programs. By making this the default option for employees, participation rates soared, leading to improved financial security for many individuals.

Statistics on Nudges

A study by the Behavioural Insights Team found that sending personalized text messages to remind people to pay their fines led to a 33% increase in payment rates. This shows the power of nudges in influencing behavior.


Nudges can be a powerful tool for influencing behavior in a positive way. By understanding how to design effective nudges, we can help people make better choices for themselves and society as a whole.

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