What is Google?

Discover what Google is and how it has become an essential part of our daily lives. Learn about its search engine, products, services, advertising platform, and impact on businesses.


Google is one of the most well-known and widely used search engines in the world. It has become synonymous with searching the internet for information, products, services, and more. But Google is more than just a search engine. It offers a wide range of products and services that have become essential in our daily lives.

Search Engine

Google started as a search engine in 1998 and quickly became the go-to destination for finding information online. With its powerful algorithms and vast database of websites, Google is able to provide relevant search results to users within seconds.

Products and Services

  • Google Maps: A mapping service that provides directions, traffic information, and street views.
  • Gmail: An email service with over 1.5 billion users worldwide.
  • Google Drive: A cloud storage service for saving and sharing files.

Advertising Platform

Google also offers a powerful advertising platform called Google Ads, which allows businesses to promote their products and services through search engine marketing and display advertising. This platform has become a key player in the digital advertising industry, generating billions of dollars in revenue for Google.

Case Studies

One example of Google’s impact is its search engine. Businesses rely on Google search to drive traffic to their websites and increase their online visibility. A study by Forrester Research found that 93% of online experiences begin with a search engine, with Google being the most popular choice.


According to statista.com, Google’s search market share worldwide is 92.47% as of May 2021. This dominance in the search engine market has made Google a household name and a key player in the technology industry.

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